To promote, foster and advance the auction method of competitive marketing in the livestock industry.

To otherwise promote, foster and advance open and fair competition in the marketing of livestock.

To secure uniformity in customs and grade practices in the marketing of livestock.

To safeguard and improve the operations of persons engaged in the marketing of livestock in the best interests of producers, buyers and sellers of livestock.

To prepare and distribute educational, statistical and economic information pertaining to the livestock industry and livestock marketing.

To formulate and recommend plans and measures to protect and promote the welfare of the livestock industry.

To advocate the enactment of appropriate laws, whether statute or regulation, affecting the marketing of livestock and the livestock industry, and to make representation therefore to any federal, provincial, municipal or other regulatory authority.

To aid in improving measures to assure financial protection for producers, brokers, dealers, buyers and sellers of livestock.

To develop safe handling practices that ensure both animals and market staff are treated under the best possible safety standards.